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ATX Venture Partners
ATX Venture Partners

Director of Marketing



Marketing & Communications
Austin, TX, USA · New York, NY, USA · Remote · park city, ut, usa
Posted on Thursday, November 23, 2023

About the role:

Behind many of life’s most important transactions — buying a house, applying for a mortgage, getting a small business loan, or refinancing a credit card — is a network of credit relationships. Setpoint provides critical infrastructure for relationships between the world’s largest banks, credit funds and capital markets counterparties. We’re building trust in this system of credit.

We are looking for a Director of Marketing to join our team!

This is an opportunity to have a big impact and partner with the founding team and product and sales leaders. You’ll be a driver and co-owner of our go-to-market success.

Who will love this job:

  • An early stage B2B enterprise marketing expert - you have the experience and intuition to super-charge our enterprise sales strategy and marketing execution
  • A fintech enthusiast - you understand debt capital markets, our customer’s pain and how Setpoint’s solutions fit
  • Customer-centric - you form your worldview based on first-hand customer understanding. You do research, talk to customers and Sales, and use these insights to execute a strategy based on solving tangible problems for our clients
  • A great communicator – you have excellent written and verbal communication skills and attention to detail
  • An independent problem-solver - you can understand what’s most important quickly and proactively build solutions
  • A scrappy team player – you thrive in early-stage environments with lots of moving parts, priorities, roles and responsibilities

What you’ll do:

  • Report to the CEO and work closely with the SVP of Sales
  • Develop and execute our brand, website and content strategy
  • Implement Setpoint’s conference and owned-event strategy
  • Develop and execute a targeted account based marketing and gifting strategy
  • Help measure and optimize each stage of the Sales funnel and customer lifecycle
  • Build a case study and testimonial library
  • Build marketing campaigns to interact with and warm our top of funnel prospect database
  • Develop lead lists for the sales team. Identify the total addressable market for all of our asset classes and score and distribute leads to sales

You should have:

  • 5-10 years of total experience
  • 3+ years of B2B enterprise marketing or growth experience
  • 1+ years of fintech or financial service experience
  • Ability to deal with ambiguity; can bring structure and focus to complex questions
  • Ability to prioritize appropriately, and meet deadlines in a high-pressure environments
  • Strong analytical, problem-solving, and presentation skills
  • Comfort with technical enterprise products and structured finance products

About Setpoint:

Setpoint provides purpose-built capital and technology to asset-backed borrowers and lenders. Our platform is the funding operating system for originators: it verifies and stores documents; automates critical calculations and compliance reporting; and digitizes assets like homes or cars. Setpoint’s technology makes warehouse transactions instant and error free.

In December 2022, Setpoint announced a $43M Series A led by Andreessen Horowitz with participation from Stonecroft, 75andSunny, FifthWall, 645 Ventures, NextView Ventures, LiveOak Venture Partners, Vesta Ventures, and ATX Venture Partners.

For all our employees, we offer a full slate of benefits from competitive salaries, stock options, medical, dental and vision coverage, 401k, disability coverage, and flexible vacation. Setpoint has offices in Austin, New York, and Park City, UT and we’re currently hiring remote team members.

Setpoint provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.