Principal, B2B Marketing Transformation

Company Overview

Job Overview

Intuit is building a world-class B2B marketing function to serve the millions of small businesses, accountants, and mid-market customers who rely on our platform. This is a pivotal, high-visibility role for a builder who thrives at the intersection of strategy and execution.

The Principal, B2B Marketing Transformation will own the end-to-end modernization of how Intuit attracts, engages, and converts B2B buyers. Including but not limited to: digital experience infrastructure, account-based motions, and the B2B GTM processes that tie marketing, sales, and customer success together.

Responsibilities

Digital Experience Platform Transformation

• Lead the migration from legacy digital infrastructure to a headless/composable architecture that enables faster experimentation, content velocity, and personalization at scale.

• Drive alignment across product, marketing, sales, and IT to move this project forward with high velocity

• Establish governance and operating models for the new platform across content, campaign, and web teams.

Account-Based Marketing (ABM) Buildout

• Architect and operationalize the shift from a lead-based to an account-based funnel - including ICP definition, tiering, scoring, and account engagement tracking.

• Work closely with sales and RevOps to ensure account data, intent signals, and engagement insights flow seamlessly across the GTM stack.

GTM Stack Evolution

• Build a modern B2B marketing technology stack

• Drive vendor evaluation, procurement, and implementation

• Champion data hygiene, system integration, and a unified identity layer to enable personalized, data-driven engagement across the buyer journey.

Lead-to-Pipeline Process & Cross-Functional Alignment

• Define and operationalize the end-to-end lead-to-pipeline process - including SLAs, handoff criteria, funnel definitions, and feedback loops between marketing, BDRs, AEs, and CS.

• Ensure consistency across segments, products, and motions in terms of the process, reporting, and measurement frameworks for B2B demand gen.

• Drive the organizational alignment and change management required to move towards this aligned future.

Qualifications

Experience

• 10+ years in B2B marketing, with at least 3 years in a senior role owning transformation, demand gen, or marketing operations at scale.

• Proven track record leading digital experience platform migrations (headless CMS, composable DXP, or equivalent) in a B2B context.

• Deep hands-on experience designing and scaling ABM programs — from strategic 1:1 to 1:many motions.

• Strong command of a modern B2B GTM stack

• Experience aligning marketing, sales, and CS around a shared pipeline process — ideally in an environment undergoing significant go-to-market change.

Skills & Attributes

• Builder mentality - energized by ambiguity

• Exceptional communicator - can synthesize complexity for executive audiences and drive alignment across functions with different incentives.

• Technically credible - earns trust with engineering, product, and ops partners; doesn't need to be an engineer but can hold the conversation.

• Change agent - experienced with the human side of transformation: stakeholder management, change communication, and building organizational buy-in.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: Bay Area $205,000 - 277,500