Senior Marketing Manager, Credit Karma Money - Credit Karma

Company Overview

Job Overview

Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 100 million members in the U.S., Canada, and U.K. While we're best known for pioneering free credit scores, our members turn to us for tips as they work on their financial goals — including credit monitoring, searching for credit cards, shopping for loans, managing their spending*, and growing their savings* — all for free.

*Banking services provided by MVB Bank, Inc., Member FDIC

We’re looking for a Senior Marketing Manager to help grow Credit Karma Money’s primary banking product. You’ll support cross-channel lifecycle campaigns focused on acquiring new banking users, activating direct deposit, and driving long-term engagement. You will develop a deep understanding of member needs to craft highly personalized marketing messages and experiences that touch millions of members every day. You will have the opportunity to learn from best-in-class growth marketers, and continue to build a strong foundation for your career.

Responsibilities

• Drive growth strategy & execution for core product initiatives from inception to launch across multiple channels, including email, push notifications and in-app
• Design and implement A/B and multivariate tests, including hypothesis development, sample sizing, and success evaluation
• Use data to define segmentation & targeting strategies, evaluate the effectiveness of campaigns, create performance reports and provide actionable insights to stakeholders
• Independently size and prioritize growth opportunities that drive your KPIs
• Partner closely with Copy, Design, Brand, Content Development, Legal, and external agencies to transform your ideas into compelling and personalized messages
• Partner closely with Product, Analytics, and Engineering teams to identify opportunities to engage with members
• Own the experimentation roadmap and long-term learning agenda for growth (scope varies by level)
• Steer complex, cross-functional projects
• Contribute to a collaborative team culture; at higher levels, mentor and support junior marketers

Qualifications

• 5+ years professional experience in performance or growth marketing
• High data acumen; data-driven decision-maker
• Demonstrated ownership designing and implementing complex A/B and multivariate tests at large scale
• Excellent verbal, written, and interpersonal communication skills with ability to clearly and succinctly articulate results and recommendations
• Hands-on, high capacity doer with desire to learn quickly, and the ability to anticipate tradeoffs and interdependencies
• Highly organized and detail-oriented
• High energy and positive attitude with a "can do," solution-oriented mindset
• Advanced Microsoft Excel and Google Sheets skills
• Marketing experience in high-growth fintech, neobanking or personal finance industries highly preferred
• Experience running large-scale incentive programs
• SQL, BigQuery, and HTML familiarity a plus
• Technical or quantitative degree (e.g., Econ, Stats, Math, Data Science) a plus

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: Bay Area - $132,500 - $179,000