Principal Product Marketing Manager, Emerging Mid-Market

Company Overview

Job Overview

About the Role

Intuit is committed to creating solutions to power prosperity around the world, meeting the needs and improving the chances of success for businesses ranging from the small businesses that drive our economy to the mid-sized and enterprise businesses with broader scale and more complex needs. We look to accomplish this with a portfolio of solutions ranging from accounting, to financial management, to workforce, to digital payments and lending.

Intuit is redefining financial management for mid-sized and enterprise businesses by combining enterprise-grade power with Intuit simplicity with a portfolio that includes Intuit Enterprise Suite, QuickBooks Online Advanced and QuickBooks Desktop Enterprise. As Intuit expands its footprint in the ERP space with Intuit Enterprise Suite, the emerging mid-market portfolio of Desktop Enterprise and QuickBooks Online Advanced is repositioned to create a clear glidepath from small business accounting through to ERP. To bridge the gap between small business accounting solutions and our ERP as a financial management platform, we are seeking a senior, highly strategic Principal Product Marketing Manager to help shape the next chapter of Intuit’s mid-market and enterprise strategy.

The ideal candidate is a full-stack product marketer with experience translating market, product and customer insights into strong messaging strategies while influencing and partnering cross-functionally to bring their bold visions to life. You’ll be challenged to move fast, navigate ambiguity and have a big impact on our mid-market customers’ lives, their livelihoods and the QuickBooks brand trajectory with this customer.

Responsibilities

What You’ll Do

• Lead the end-to-end product marketing strategy for product repositioning — from market sizing and target audience segmentation to positioning, pricing, and launch planning.

• Use storytelling, customer insights, data and business acumen to write compelling creative and business briefs, and execute a GTM plan that will drive impact and influence.

• Strong creative skillset to turn deep customer insights into winning positioning, value proposition and messaging that will resonate with the target customer.

• Deep partnership across Intuit’s marketing and sales channels in the design and execution of the GTM plan. Lead cross-channel orchestration, ensuring campaigns, events, and content reinforce a consistent narrative.

• Develop and execute a scalable GTM strategy through partnerships and ISVs, and produce channel-specific content to inform our partners and their customers of the value of our connected platform.

• Leverage consumer (qual and quant), competitive, and industry insights plus new technological capabilities to uncover opportunities that can help further differentiate our suite of product offerings.

• Analytically-minded, with the ability to develop clear hypotheses and collaborate cross-functionally with other product marketing teams, channel marketing, sales, finance, analytics, and product to test and iterate our way into how we solution-sell our platform particularly through sales channels, providing the customer insights, positioning, and content to drive demand.

• Demonstrate ownership of business outcomes, writing and managing a performance measurement plan for GTM strategies.

• Make go-forward recommendations and present and share learning and recommendations across the organization.

• Track performance and insights to inform future programs and continuously improve how we go to market

Qualifications

What You Bring

• BA/BS required, or equivalent work experience. Experience in SaaS companies, B2B marketing; MBA a plus

• 10+ years professional experience in marketing leading go-to-market strategies

• Ability to translate customer insight and business strategies into great execution

• Proven experience influencing cross-functional teams to deliver amazing outcomes

• Deep curiosity about what makes our customer tick

• Excellent communication and storytelling skills, with the ability to align diverse teams and senior leaders around a shared vision

• Demonstrated high levels of ownership, strong bias for actions, responsibility, initiative and the desire to drive significant, measurable performance results

• Track record of making principled, data-based business decisions balanced with experienced judgment

• Strong project management skills, analytical skills and attention to detail

• Strong organization navigational skills, including ability to lead and influence without direct authority

• Ability to assess ambiguous and complex issues, leading to thoughtful recommendations

• Familiarity with enterprise ERP, financial management, or business software markets is a plus. Familiarity with particular ISVs and resell or implementation partners also a plus

Why This Role Matters

The Principal Product Marketing Manager, emerging Mid-Market, plays a central role in connecting strategy to execution for our mid-sized business portfolio. You’ll drive coordination, clarity, and consistency across channels and audiences - ensuring our message lands powerfully and persistently in the market. If you’re passionate about bringing complex initiatives to life through cross-functional alignment and integrated execution, we’d love to meet you.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: $205,000 to $277,000