Principal Marketing Manager - Credit Karma

Company Overview

Job Overview

Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 140 million members globally. While we're best known for pioneering free credit scores, our members turn to us for everything related to their financial goals, including identity monitoring, applying for credit cards, shopping for insurance and loans (car, home and personal) and savings accounts and checking accounts* – all for free. Credit Karma has grown significantly through the years: we now have more than 1,700 employees across our offices in Oakland, Charlotte, Culver City, San Diego, London, Bangalore, and New York City.

*Banking services provided by MVB Bank, Inc., Member FDIC

We’re looking for a strategic, cross-functional leader to join our marketing organization to drive cross strategy through multiple initiatives across Credit Karma and TurboTax. As the leader of Marketing Strategy & Operations, you’ll partner closely with senior leaders across Marketing, Product, Corporate Strategy, and Analytics to align end-to-end go-to-market plans, lead resourcing and investment strategy, establish performance reporting frameworks, and own executive opmechs.

This role is ideal for someone with a background in management consulting, in-house marketing strategy, and a track record of enabling high-growth product launches. You’ll be equally comfortable writing strategy papers, diving into data, resolving GTM conflicts, and aligning multiple senior leader stakeholders behind a shared narrative.

Responsibilities

• Partner with cross-functional teams to build and maintain integrated GTM strategies across high-priority company bets that deliver cohesive member journeys and drive ecosystem growth across TurboTax and Credit Karma
• Identify and resolve GTM conflicts across messaging, timing, or resource allocation
• Represent Marketing in cross-functional strategic planning forums, including direct contribution to strategy papers and executive business reviews
• Develop and maintain a cohesive narrative across all GTM efforts, connecting fragmented workstreams into a single, executive-ready story
• Reduce executive burden by owning high-quality inputs for monthly and quarterly business reviews
• Define and operationalize a marketing performance framework across strategic and core initiatives in partnership with Finance and Analytics
• Lead operating mechanics (e.g. reviews, forums, milestone updates) that keep work aligned and on track across GTM teams
• Partner with the Program Management and Operations leader to align execution within strategic programs

Qualifications

• 10+ years of experience in marketing strategy, business operations, or management consulting
• Proven ability to operate at both the strategic and executional level
• Executive presence and strong storytelling ability across written and verbal formats
• Deep familiarity with go-to-market planning, product launch cycles, and performance reporting
• Track record of influencing cross-functional teams and driving alignment across complex, ambiguous environments
• Experience working directly with senior executives (CMO, GM, Head of Product, etc.)
• Experience in high-growth consumer tech or agency-side marketing strategy preferred
• MBA is a plus

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:

Bay Area: $173,000 - $234,000