Mid Market Business Development Rep

Company Overview

Job Overview

As a Business Development Representative (BDR) for our Mid-Market sales organization, you will be at the forefront of driving growth and expanding our customer base in this dynamic segment. Your mission will be to identify, engage, qualify potential leads, and set the stage for productive meetings with our sales team. You will be the catalyst for creating a robust pipeline of qualified opportunities that will directly contribute to the company's revenue growth and success in the Mid-Market space.

Responsibilities

Strategic Prospecting and Lead Generation:

• Conduct research to identify high-potential Mid-Market clients

• Leverage various channels, including online research, social media, and industry events, to uncover new opportunities

• Qualify leads based on predefined criteria, assessing their fit and readiness for our offerings

• Develop and execute targeted outbound prospecting campaigns, utilizing cold calling, personalized email outreach, and other creative techniques to engage decision-makers

Relationship Building and Needs Assessment:

• Initiate meaningful conversations with key stakeholders in Mid-Market organizations, establishing trust and credibility

• Demonstrate active listening skills to uncover prospects' unique pain points, challenges, and business objectives related to financial management and accounting

Appointment Setting and Sales Enablement:

• Coordinate and schedule high-impact meetings and product demonstrations for our sales team, ensuring seamless handoffs and well-prepared prospects

• Manage calendar availability and optimize scheduling to maximize productivity and minimize conflicts

• Equip prospects with relevant information, resources, and insights to pique their interest and prepare them for meaningful engagements with our sales team

• Diligently track and update lead statuses, interactions, and outcomes in our CRM system, maintaining accurate and up-to-date records

Market Intelligence and Insight Generation:

• Stay abreast of industry trends, competitor activities, and Market dynamics specifically relevant to the Mid-Market segment and QuickBooks landscape

• Gather and synthesize valuable insights to inform strategic decision-making for our Marketing, product, and sales teams

• Contribute to the development of targeted messaging, value propositions, and go-to-Market strategies for the Mid-Market QuickBooks segment

Qualifications

• Bachelor's degree in Business, Marketing, or a related field preferred. Relevant experience in sales, lead generation, or business development, particularly in the Mid-Market segment, is a strong asset

• 1-2 years of experience in sales or as a BDR

• Exceptional communication skills, with the ability to articulate value propositions persuasively and build rapport with diverse stakeholders

• Strong interpersonal skills, with a talent for establishing and nurturing professional relationships based on trust, empathy, and mutual respect

• Self-motivated and results-driven, with a proactive mindset and a relentless focus on achieving goals and driving revenue growth

• Proficiency in CRM software (e.g., Salesforce, HubSpot) and a keen understanding of lead tracking and management best practices

• Proven ability to thrive in a fast-paced, dynamic environment, adapting quickly to changing priorities and embracing new challenges with enthusiasm

• Curiosity and a continuous learning mindset, staying updated on industry trends, customer needs, and emerging opportunities in the Mid-Market QuickBooks space

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: