Group Product Manager, Marketing Channels (Mailchimp)

Company Overview

Job Overview

Intuit is a global financial technology platform that powers prosperity for the people and communities we serve. With 100M+ customers using TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe every business should have the opportunity to grow through smarter marketing, better data, and thoughtful automation.

We are looking for a Group Product Manager, Marketing Channels to lead the core execution surfaces that power growth for millions of Mailchimp customers. As Mailchimp expands beyond traditional email marketing into Social Marketing and Advertising, this team owns the strategy and evolution of our primary customer engagement channels.

In this role, you will define the multi-year vision for how our channels evolve into an intelligent, AI-powered, and deeply integrated omnichannel growth system. You will lead a team of senior product managers focused on simplifying execution, scaling innovation, and delivering cohesive cross-channel experiences that help businesses connect with customers and grow with confidence.

Responsibilities

Product Vision & Strategy

• Define and communicate a clear, compelling multi-year vision for Mailchimp’s Marketing Channels portfolio, spanning Email, Social Marketing, and Advertising.

• Translate company and omnichannel strategy into actionable roadmaps that evolve each channel into an AI-powered, outcome-driven growth engine.

• Balance near-term customer and revenue opportunities with longer-term investments in platform scalability, automation, and cross-channel cohesion.

• Identify expansion opportunities across new channels, formats, and ecosystem partnerships that unlock incremental growth for customers.

Customer & Market Insight

• Develop deep empathy for small and mid-sized businesses and how they use different marketing channels to drive awareness, engagement, and revenue.

• Partner with Research, Analytics, and Go-to-Market teams to uncover friction in channel setup, orchestration, and optimization.

• Use customer insights, performance data, and competitive intelligence across MarTech and AdTech to inform product direction and differentiation.

Channel Platform & AI Evolution

• Lead the evolution of Mailchimp’s channels into intelligent, automated systems that simplify execution while improving effectiveness.

• Partner with AI/ML and Data Platform teams to embed predictive insights, generative capabilities, and automated optimization into channel workflows.

• Ensure channels are designed with scalability, reliability, compliance, and global readiness as first-class requirements.

• Drive consistency in user experience and measurement across channels to support cohesive omnichannel execution.

Cross-Functional Leadership

• Lead a team of product managers and collaborate closely with engineering, design, data science, CX, and go-to-market partners to deliver high-impact initiatives.

• Align stakeholders around priorities, sequencing, and trade-offs across Email, Social, and Advertising.

• Represent the channels portfolio in executive forums, providing clarity on strategy, progress, and business impact.

Execution & Operational Excellence

• Drive disciplined execution across multiple pods, ensuring clear goals, defined milestones, and strong cross-team communication.

• Establish and manage portfolio-level OKRs and KPIs focused on adoption, engagement, retention, and revenue impact.

• Guide teams through complex, multi-quarter programs including cross-channel integrations, AI feature launches, and external platform partnerships.

Team Development & Product Craft

• Hire, mentor, and develop high-performing PMs, raising the bar for strategic thinking and execution rigor.

• Foster a culture of experimentation, customer-centric decision making, and measurable impact.

• Elevate product craft across discovery, prioritization, experimentation, and storytelling.

Qualifications

• 10+ years of product management experience, with significant experience leading marketing technology, advertising, messaging, or channel-based products in SaaS environments.

• Proven success managing and developing senior product managers and leading teams through complex, multi-quarter initiatives.

• Deep understanding of email marketing, social media platforms, advertising ecosystems, APIs, and channel performance measurement.

• Experience building AI- or automation-driven capabilities such as generative content, predictive optimization, targeting, or performance recommendations.

• Strong technical fluency; comfortable discussing APIs, integrations, data flows, experimentation frameworks, and scalable system design with engineering and data partners.

• Demonstrated ability to define multi-year strategy while delivering measurable near-term business impact.

• Data-driven mindset with experience defining and operationalizing product and business metrics to guide prioritization and measure outcomes.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:

Bay Area, California: $237,500 - $321,500

New York City, New York: $215,500 - $291,500