Principal Performance Marketing Manager, Integrated Marketing

Company Overview

Job Overview

Intuit is the global leader in financial management software, pioneering the shift to an AI-driven, end-to-end platform that profoundly improves our customers’ financial lives. Within Intuit’s QuickBooks ecosystem, the Services business (Payments, Capital, Payroll, HR, Time, and related offerings) is central to helping small and mid-market businesses run operations with confidence, simplify compliance, and empower their teams to thrive.

We are seeking a Principal Marketing Manager, Integrated Marketing to lead strategic, cross-functional marketing initiatives across the QuickBooks Services portfolio. This role operates at the intersection of strategy and execution, helping ensure complex campaigns are aligned, intentional, and effective across Brand, Product Marketing, Channels, and go-to-market partners. As a senior leader within Integrated Marketing, this role is central to ensuring complex, cross-channel campaigns operate with clarity and cohesion—helping the organization align priorities, resolve tradeoffs, and execute with confidence.

Responsibilities

Lead integrated planning for complex campaigns:

• Partner with Brand, Product Marketing, Channels, and GTM teams to align on campaign strategy, priorities, and sequencing

• Help ensure campaigns operate with a cohesive narrative and coordinated activation across touchpoints

Drive campaign-level alignment and integration:

• Act as a connective layer across teams to reduce fragmentation and late-stage rework

• Help clarify campaign-level decisions related to audience focus, sequencing, and cross-channel tradeoffs

• Bring structure and clarity to initiatives with shared or ambiguous ownership

Operate as a senior decision partner:

• Frame the right strategic questions in moments of complexity

• Surface tradeoffs across brand, product, performance, and GTM priorities

• Lead with a proactive, data-backed point of view to influence direction and outcomes

Bring strategic fluency across digital channels:

• Apply working knowledge of paid media, SEO, web, and digital experiences to inform campaign-level strategy and sequencing

• Provide credible, high-level recommendations that help shape channel strategies without owning execution

• Partner effectively with channel experts by understanding constraints, tradeoffs, and performance dynamics

Guide end-to-end customer experience thinking:

• Contribute to designing integrated journeys for priority audiences and growth moments

• Ensure messaging, timing, and activation work together across channels

Translate learning into improvement:

• Partner with Analytics and Channel teams to synthesize learnings across campaigns

• Apply insights to improve future campaign strategy and execution

Strengthen integrated ways of working:

• Contribute to refining operating models, playbooks, and best practices for integrated marketing

• Model senior-level judgment, clarity, and collaboration across teams

Qualifications

• 12+ years of progressive marketing experience, including senior-level responsibility in integrated marketing, GTM strategy, or campaign leadership

• Proven experience leading complex, cross-channel initiatives spanning brand, acquisition, lifecycle, and GTM motions

• Strong working knowledge of digital marketing channels (paid media, SEO, web) sufficient to inform strategy and partner credibly with channel teams

• Strong ability to operate effectively in matrixed environments with shared ownership and ambiguity

• Demonstrated success leading through influence rather than authority

• Excellent strategic communication and synthesis skills

• Data-driven mindset with the ability to translate insights into action

• Experience in SMB, mid-market, B2B, or platform ecosystems preferred

• BA/BS required; MBA a plus

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:

Southern California $ 183,000- 247,500